![]() ![]() “We see them dabbling in the raw juice space, but not fully invested.” “While we have competed with (Jamba Juice) for years in the smoothie market, we knew we had to create a competitive advantage if we wanted to achieve a higher level of success,” Skinner said. The company now offers a wide variety of fruit and vegetable drinks at its 79 stores and has positioned itself as a “raw juice bar” instead of a “smoothie” shop, said Carol Skinner, senior director of marketing The Irvine-based company began pumping up its fresh fruit juice line at stores in 2011. The frenzy prompted Jamba rival Juice it Up! to take action three years ago. The move comes as consumers continue to seek liquefied fresh veggies and fruits. That prompted Jamba to accelerate its June rollout to 500 stores from 150. The Emeryville-based chain has seen a 3 to 4 percent increase in same-store sales at locations that have tested the expanded juice line, the company said in its latest earnings report in May. “Who better to lead this space than Jamba?”Įarly results are promising. We drifted away,” Chief Executive James White said. “This is a business we created 24 years ago. Roughly 500 stores added the expanded options earlier this week, including locations in Orange and Los Angeles counties. Jamba Juice is adding more raw produce and high-nutrient ingredients to its juice and smoothie menu, including kale, carrots, beets, cucumbers, apples, oranges and chia seeds. ![]() The 800-unit chain is accelerating a year-old plan to grab a larger share in the wildly popular whole juice market. Twenty four years after launching as the Juice Club beverage bar, smoothie giant Jamba Juice is looking for a financial power boost by returning to its juicing roots. ![]()
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